It’s the standard. The reference point. The stone most people have in mind before any real conversation about jewelry even begins.
And for good reason. When it’s cut well, a diamond delivers exactly what people expect: brightness, clarity, and strong light return (hopefully one you can see across the room).
*whispers to you* But it’s not the only stone that can achieve that look.
At Prima, we don’t work with diamonds. So when someone is drawn to that same kind of brightness, we guide them toward white topaz instead.
It gives you that same look people are drawn to, just without all the pressure that usually comes with choosing a diamond. For some clients, that shift makes the entire process easier.
If theres anything that you'll learn in the sourcing world, is that sometimes what you’re really looking for isn’t the stone you'd expect.