February Birthstone: Amethyst

February belongs to Amethyst!

A stone long associated with clarity and balance, amethyst has always been a staple — but right now, it feels especially versatile. From soft lilac tones to deeper royal purples, it offers color without complication and impact without excess.

This month, we’re highlighting a few pieces currently in our collection.

Our Cushion Earring Layout:

PG-V1-AMS20-1-JO (Amethyst) | PG-V1-AMS20-2-JO (Peridot)

These stones live side by side in the same box, creating a ready-made earring layout that balances purple and green beautifully. The amethyst cushions bring depth and richness, while the peridot adds contrast and lift. Together, they show how amethyst plays well in curated color stories.

For something more substantial, our Rwanda Amethyst Pear:

25.34 CTS | 18.2 x 21.3 MM

SKU: PG-283-14-MJ

A bold pear shape with presence. Saturated purple and faceted for movement, this is the kind of stone that anchors a statement piece.

And for those working in pairs:

One Stone out of 8 x 12 MM Pear Shaped Pair | 5.27 CTS total

SKU: PG-AMBS-7

Clean, wearable proportions with a soft light purple tone that works beautifully in earrings or side stone designs.

Of course, this is just the beginning.

Beyond these featured pieces, we carry a wide range of amethyst melee and calibrated stones in virtually any size you need. Whether you’re building a single custom design or planning a repeatable production program, we can support it with consistency in color, size, and supply.

February may spotlight amethyst, but at Prima, purple works year-round.