Prima’s Daily Draw

Vegas changes the way people react to stones. Everyone's looking for a deal and buying a stone always feels like you’re going “all in”.  So, this year, we decided to turn that feeling into a game.

Introducing Prima’s Daily Draw! A five-day series of featured trays, clues, daily reveals, and a little Vegas energy built directly into the booth.

Today, we posted  a hint to the five keywords connected to the week’s puzzles. But the keywords alone won’t be enough.

Comment if you think you can solve them. Correct guesses may unlock something at the booth.

Each morning during AGTA GemFair Las Vegas, we’ll reveal the full daily phrase tied to that day’s featured tray. If you’ve been following along on Instagram, you’ll already know part of the answer. The rest gets unlocked daily throughout the show.

Then comes the important part: you bring the phrase to the booth (A30058)

Say it to one of our team members, and it unlocks a featured tray reveal, a special pull, and access to that day's Daily Draw reward. Some rewards are just for fun. Others can be put toward your next purchase... (WINK WINK).

Some days lean trend-focused while others are more instinctive. Some stones people stop for before they even realize they’ve stopped walking.

That’s the interesting part about Vegas.

Once buyers start reacting to stones in real time, we get to see patterns become obvious very quickly. Strong color wins. Shapes become more expressive. Precision starts standing out more. We want to share these moments with you! 

Prima’s Daily Draw is built around those moments.

Part booth game.
Part trend watch.
Part reason to come back tomorrow and see what the next reveal is.

We’ll be dropping clues daily over on Instagram throughout the show.

Good luck.