Sourcing, insights, and sparkly stories from the world of gemstones.

The Stone Room

Sourcing with Julene

Sourcing with Julene

jocelyn rodriguez

Not every designer starts sourcing with millimeter sizes and stone counts. Sometimes it begins with a sketch, a color, or a conversation with a client. Julene helps translate those ideas...

Sourcing with Julene

jocelyn rodriguez

Not every designer starts sourcing with millimeter sizes and stone counts. Sometimes it begins with a sketch, a color, or a conversation with a client. Julene helps translate those ideas...

Carrie Said “Ick.” The Industry Eventually Said Yes.

Carrie Said “Ick.” The Industry Eventually Said...

jocelyn rodriguez

Twenty years ago Carrie Bradshaw said “ick” to a pear shaped diamond in yellow gold. Today, that same ring might feel perfectly on trend.

Carrie Said “Ick.” The Industry Eventually Said...

jocelyn rodriguez

Twenty years ago Carrie Bradshaw said “ick” to a pear shaped diamond in yellow gold. Today, that same ring might feel perfectly on trend.

What Makes a Pair Truly Matched?

What Makes a Pair Truly Matched?

jocelyn rodriguez

Not every pair is truly matched. Professionals evaluate tone, saturation, symmetry, and facet alignment to determine whether two stones actually belong together.

What Makes a Pair Truly Matched?

jocelyn rodriguez

Not every pair is truly matched. Professionals evaluate tone, saturation, symmetry, and facet alignment to determine whether two stones actually belong together.

March Birthstone: Aquamarine

March Birthstone: Aquamarine

jocelyn rodriguez

March belongs to aquamarine. From bold center stones to matched pairs, these cool ocean-blue gems bring clarity, balance, and effortless brightness to any design.

March Birthstone: Aquamarine

jocelyn rodriguez

March belongs to aquamarine. From bold center stones to matched pairs, these cool ocean-blue gems bring clarity, balance, and effortless brightness to any design.

Before We Launch This…

Before We Launch This…

jocelyn rodriguez

We’re building a proper Prima Gems catalog. But before it goes live, we want to know what actually makes sourcing online easier for you. What helps? What slows you down?...

1 comment

Before We Launch This…

jocelyn rodriguez

We’re building a proper Prima Gems catalog. But before it goes live, we want to know what actually makes sourcing online easier for you. What helps? What slows you down?...

1 comment
Tucson 2026: A Note of Appreciation

Tucson 2026: A Note of Appreciation

jocelyn rodriguez

A final note from Tucson 2026. A moment to acknowledge AGTA, the conversations that mattered, and the kind of clarity that only happens when the industry comes together.

Tucson 2026: A Note of Appreciation

jocelyn rodriguez

A final note from Tucson 2026. A moment to acknowledge AGTA, the conversations that mattered, and the kind of clarity that only happens when the industry comes together.

@Primagemsusa

A closer look at the stones as they move through our world.

Previous issues of The Stone Room, available to download.

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2025 Newsletters

2026 Newsletters

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