The Stone Room
Before We Launch This…
We’re building a proper Prima Gems catalog. But before it goes live, we want to know what actually makes sourcing online easier for you. What helps? What slows you down?...
Before We Launch This…
We’re building a proper Prima Gems catalog. But before it goes live, we want to know what actually makes sourcing online easier for you. What helps? What slows you down?...
Tucson 2026: A Note of Appreciation
A final note from Tucson 2026. A moment to acknowledge AGTA, the conversations that mattered, and the kind of clarity that only happens when the industry comes together.
Tucson 2026: A Note of Appreciation
A final note from Tucson 2026. A moment to acknowledge AGTA, the conversations that mattered, and the kind of clarity that only happens when the industry comes together.
Tucson Feedback : Tell Us How We Did
Visited us at AGTA Tucson? We’d love your honest feedback. Tell us what worked, what could improve, and how we can make your next booth experience even better.
Tucson Feedback : Tell Us How We Did
Visited us at AGTA Tucson? We’d love your honest feedback. Tell us what worked, what could improve, and how we can make your next booth experience even better.
Prima Gems: Fear Factor 2026
What happens when jewelers attempt survival-level team bonding in the Arizona desert? Two standing hula hoops, tangled strings, suspected coyotes, and a lesson in holding hands under pressure.
Prima Gems: Fear Factor 2026
What happens when jewelers attempt survival-level team bonding in the Arizona desert? Two standing hula hoops, tangled strings, suspected coyotes, and a lesson in holding hands under pressure.
How We Match Color and Custom Cut So Precisely
Custom cutting doesn’t have to feel risky. Here’s how Prima’s structured color system and mirrored factory references make precise matching and repeatable results possible
How We Match Color and Custom Cut So Precisely
Custom cutting doesn’t have to feel risky. Here’s how Prima’s structured color system and mirrored factory references make precise matching and repeatable results possible
Things We Heard at Tucson That Stuck With Us
In Tucson, one question kept resurfacing: “What makes Mahenge, Mahenge?” What started as a booth-floor laugh turned into a deeper conversation about origin, color intensity, and why names like Mahenge...
Things We Heard at Tucson That Stuck With Us
In Tucson, one question kept resurfacing: “What makes Mahenge, Mahenge?” What started as a booth-floor laugh turned into a deeper conversation about origin, color intensity, and why names like Mahenge...