Sourcing, insights, and sparkly stories from the world of gemstones.
The Stone Room
Tucson Feedback : Tell Us How We Did
Visited us at AGTA Tucson? We’d love your honest feedback. Tell us what worked, what could improve, and how we can make your next booth experience even better.
Tucson Feedback : Tell Us How We Did
Visited us at AGTA Tucson? We’d love your honest feedback. Tell us what worked, what could improve, and how we can make your next booth experience even better.
Prima Gems: Fear Factor 2026
What happens when jewelers attempt survival-level team bonding in the Arizona desert? Two standing hula hoops, tangled strings, suspected coyotes, and a lesson in holding hands under pressure.
Prima Gems: Fear Factor 2026
What happens when jewelers attempt survival-level team bonding in the Arizona desert? Two standing hula hoops, tangled strings, suspected coyotes, and a lesson in holding hands under pressure.
How We Match Color and Custom Cut So Precisely
Custom cutting doesn’t have to feel risky. Here’s how Prima’s structured color system and mirrored factory references make precise matching and repeatable results possible
How We Match Color and Custom Cut So Precisely
Custom cutting doesn’t have to feel risky. Here’s how Prima’s structured color system and mirrored factory references make precise matching and repeatable results possible
Things We Heard at Tucson That Stuck With Us
In Tucson, one question kept resurfacing: “What makes Mahenge, Mahenge?” What started as a booth-floor laugh turned into a deeper conversation about origin, color intensity, and why names like Mahenge...
Things We Heard at Tucson That Stuck With Us
In Tucson, one question kept resurfacing: “What makes Mahenge, Mahenge?” What started as a booth-floor laugh turned into a deeper conversation about origin, color intensity, and why names like Mahenge...
February Birthstone: Amethyst
February belongs to amethyst. From curated earring layouts to bold Rwanda pears and calibrated pairs, we’re highlighting a few standout pieces in our collection—plus the melee and sizing consistency that...
February Birthstone: Amethyst
February belongs to amethyst. From curated earring layouts to bold Rwanda pears and calibrated pairs, we’re highlighting a few standout pieces in our collection—plus the melee and sizing consistency that...
AGTA Tucson 2026: What Resonated and What's Next
Tucson 2026 wasn’t about chasing trends. It was about clarity. From intentional sourcing conversations to confident color choices, this year confirmed what designers, manufacturers, and retailers are really asking for...
AGTA Tucson 2026: What Resonated and What's Next
Tucson 2026 wasn’t about chasing trends. It was about clarity. From intentional sourcing conversations to confident color choices, this year confirmed what designers, manufacturers, and retailers are really asking for...
Newsletter!
Be the first to know about new collections and exclusive offers, receive our monthly newsletter with updates & upcoming events!
Previous issues of The Stone Room, available to download.
Collapsible content
2025 Newsletters
2026 Newsletters
June
July
August