Sourcing, insights, and sparkly stories from the world of gemstones.

The Stone Room

Tucson Feedback : Tell Us How We Did

Tucson Feedback : Tell Us How We Did

jocelyn rodriguez

Visited us at AGTA Tucson? We’d love your honest feedback. Tell us what worked, what could improve, and how we can make your next booth experience even better.    

Tucson Feedback : Tell Us How We Did

jocelyn rodriguez

Visited us at AGTA Tucson? We’d love your honest feedback. Tell us what worked, what could improve, and how we can make your next booth experience even better.    

Prima Gems: Fear Factor 2026

Prima Gems: Fear Factor 2026

jocelyn rodriguez

What happens when jewelers attempt survival-level team bonding in the Arizona desert? Two standing hula hoops, tangled strings, suspected coyotes, and a lesson in holding hands under pressure.

Prima Gems: Fear Factor 2026

jocelyn rodriguez

What happens when jewelers attempt survival-level team bonding in the Arizona desert? Two standing hula hoops, tangled strings, suspected coyotes, and a lesson in holding hands under pressure.

How We Match Color and Custom Cut So Precisely

How We Match Color and Custom Cut So Precisely

jocelyn rodriguez

Custom cutting doesn’t have to feel risky. Here’s how Prima’s structured color system and mirrored factory references make precise matching and repeatable results possible

How We Match Color and Custom Cut So Precisely

jocelyn rodriguez

Custom cutting doesn’t have to feel risky. Here’s how Prima’s structured color system and mirrored factory references make precise matching and repeatable results possible

Things We Heard at Tucson That Stuck With Us

Things We Heard at Tucson That Stuck With Us

jocelyn rodriguez

In Tucson, one question kept resurfacing: “What makes Mahenge, Mahenge?” What started as a booth-floor laugh turned into a deeper conversation about origin, color intensity, and why names like Mahenge...

Things We Heard at Tucson That Stuck With Us

jocelyn rodriguez

In Tucson, one question kept resurfacing: “What makes Mahenge, Mahenge?” What started as a booth-floor laugh turned into a deeper conversation about origin, color intensity, and why names like Mahenge...

February Birthstone: Amethyst

February Birthstone: Amethyst

jocelyn rodriguez

February belongs to amethyst. From curated earring layouts to bold Rwanda pears and calibrated pairs, we’re highlighting a few standout pieces in our collection—plus the melee and sizing consistency that...

February Birthstone: Amethyst

jocelyn rodriguez

February belongs to amethyst. From curated earring layouts to bold Rwanda pears and calibrated pairs, we’re highlighting a few standout pieces in our collection—plus the melee and sizing consistency that...

AGTA Tucson 2026: What Resonated and What's Next

AGTA Tucson 2026: What Resonated and What's Next

jocelyn rodriguez

Tucson 2026 wasn’t about chasing trends. It was about clarity. From intentional sourcing conversations to confident color choices, this year confirmed what designers, manufacturers, and retailers are really asking for...

AGTA Tucson 2026: What Resonated and What's Next

jocelyn rodriguez

Tucson 2026 wasn’t about chasing trends. It was about clarity. From intentional sourcing conversations to confident color choices, this year confirmed what designers, manufacturers, and retailers are really asking for...

@Primagemsusa

A closer look at the stones as they move through our world.

Previous issues of The Stone Room, available to download.

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