Sourcing, insights, and sparkly stories from the world of gemstones.
The Stone Room
See You in Tucson
Every February, the gem world finds its way to the desert. From February 2 to February 6, 2026, Prima Gems will be in Tucson for AGTA GemFair, bringing a fresh...
See You in Tucson
Every February, the gem world finds its way to the desert. From February 2 to February 6, 2026, Prima Gems will be in Tucson for AGTA GemFair, bringing a fresh...
Mint Garnet at Sloane Street
Mint garnet has quietly become a signature for Sloane St by Gadbois Jewelry. Seen here through center stones, bands, and rhythmic repetitions, these pieces show how color, proportion, and yellow...
Mint Garnet at Sloane Street
Mint garnet has quietly become a signature for Sloane St by Gadbois Jewelry. Seen here through center stones, bands, and rhythmic repetitions, these pieces show how color, proportion, and yellow...
When Jewelry Becomes a Swallowable Asset
A man in New Zealand allegedly swallowed a Fabergé pendant in an attempted jewelry theft. It’s not the first time someone has tried to ingest luxury. A look at what...
When Jewelry Becomes a Swallowable Asset
A man in New Zealand allegedly swallowed a Fabergé pendant in an attempted jewelry theft. It’s not the first time someone has tried to ingest luxury. A look at what...
Cloud White x Moonstone: Winter’s Soft Glow in ...
Winter in New York has its own mood. The city doesn’t turn white. It turns glow. Steam rising from subway grates, soft light bouncing off apartment windows, silhouettes crossing streets...
Cloud White x Moonstone: Winter’s Soft Glow in ...
Winter in New York has its own mood. The city doesn’t turn white. It turns glow. Steam rising from subway grates, soft light bouncing off apartment windows, silhouettes crossing streets...
December in Color: Zircon, Tanzanite, and Turqu...
December arrives in shades of blue. Zircon, Turquoise, and Tanzanite each capture a different mood of winter light — but for Prima, Tanzanite carries a personal note shaped by Jaimeen’s...
December in Color: Zircon, Tanzanite, and Turqu...
December arrives in shades of blue. Zircon, Turquoise, and Tanzanite each capture a different mood of winter light — but for Prima, Tanzanite carries a personal note shaped by Jaimeen’s...
A Prima Take on the Characters You Just Had Din...
Thanksgiving in New York is a full cast of characters — the Parsons cousin, the Met Gala aunt, the chaotic downtown host. This Stone Room editorial matches each personality to...
A Prima Take on the Characters You Just Had Din...
Thanksgiving in New York is a full cast of characters — the Parsons cousin, the Met Gala aunt, the chaotic downtown host. This Stone Room editorial matches each personality to...
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